Transitional move for North Berwick distiller
NB Gin partners Duggan’s in US deal
NB Gin has partnered exclusively with Duggan’s Distillers to build a market for the spirit in the US. It will initially be distributed to a number of high-end restaurants and cocktail bars in New York, before being rolled out to other selected states.
This is one of NB Gin’s biggest overseas deals since its launch at the end of 2013 and the company says it represents “a transitional phase to gaining global brand status.”
By 2017 it’s anticipated that revenue will have grown by six times since launch and that exports will account for 75% of the company’s total sales.
The company exports to Australia, Belgium, Denmark, France, Germany and Spain, as well as the US. Strong interest is also coming from other Canada, China and Hong Kong.
Vivienne Muir, chief executive, who set up the business with husband Steve, said: “Similar to the UK, the gin market in the United States is becoming more and more focused on small batch artisan brands. Stockists are seeking out interesting hand-crafted gins because their customers are looking for variety, quality, authenticity and something which has a different ‘story’ to the mainstream brands.
“We’re thrilled that NB Gin can provide this, and are absolutely delighted that Duggan’s Distillers, which represents the world’s finest producers, has proactively selected our spirit as the first gin to be added to its portfolio.”
NB Gin is now being actively sought out by leading brands and luxury names. Rolls-Royce has selected it as the gin of choice for its Enthusiasts’ Club 2016 Yearbook, which celebrates the best in design and luxury living It will be launched later this year at the Saatchi Gallery in London.
Johnny Roxburgh, royal party planner and master entertainer to the global elite, serves NB Gin at some of his highest profile events.
It was sampled by some of the biggest names in world pop earlier this year, following an exclusive invitation to grace the tables at the star-studded Sony Music BRIT Awards After Party in London.
Adam Hardie, head of food and drink at Johnston Carmichael, which advises NB Gin, said: “NB Gin is a great example what the Scottish food and drink sector is capable of. They have built a strong, renowned brand around an excellent range of products which are beginning to gain traction across a number of export markets.”
NB Gin’s arrival in the United States will be further supported by a trade development visit to promote British gin.
UK Trade & Investment, which works with UK-based businesses to ensure their success in international markets, has selected NB Gin as one of only 22 brands taking part in this “gin mission”. It will involve various events and tasting sessions in New York and Los Angeles at the end of October.