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Acquisition of Highlands firm

Muckle makes move on north of Scotland agency

Nathalie AgnewMuckle Media has bought Platform PR based in the north of Scotland.

Platform managing director Jane Cumming and director Jenny MacPherson will join the Edinburgh agency’s board.

The new team of 12 will continue to grow Muckle Media Group across the Highlands, central belt of Scotland and the UK.

Muckle Media, which also has offices in Aberdeen, Glasgow and Inverness, said in a statement that its experience primarily in corporate, consumer, public and third sector firms will complement Beauly-based Platform PR’s PR and public affairs expertise in the renewable energy, food and drink sectors.

Muckle clients include Gett and Entrepreneurial Spark while Platform handles work for firms such as Marine Harvest and Gordon & MacPhail.

Nathalie Agnew (pictured), managing director, Muckle Media Group, said: “I’ve long respected Jane, Jenny and colleagues at Platform PR and look forward to welcoming them to our team.

“I’m certain a number of our clients will benefit from their senior counsel and can’t wait to work together as we shape the future of Muckle Media Group, helping clients to achieve their organisational objectives using smart communications.”

Ms Agnew formed Muckle Media in March 2012. A former Fleishman-Hillard and Porter Novelli senior international PR advisor, she has experience across many sectors, from launching sushi at Butlins to overseeing trade and business campaigns for some of the world’s biggest technology firms.

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