Site icon Daily Business

Malcolm Allan links with Asda for sausage deal

Gordon AllanWholesale butcher Malcolm Allan has secured a deal worth £150,000 with Asda to launch its new gluten-free lorne sausage in 50 stores across Scotland.

The company currently sells more than 21 million slices of lorne sausage every year and hopes to sell an additional 120,000 of the gluten-free range. The firm has recruited 10 staff to help with demand for the new product.

Gordon Allan, director, said it was “excellent” that Asda is continuing to invest in the firm’s products.

Brian O’Shea, Asda’s regional buying manager for Scotland, said: “We look forward to working with the business.”

Exit mobile version