Big break for Scots creatives
Exclusive: RBS invites Scots agencies to create new campaign
The bank is believed to have asked four agencies – including Leith and Union – to tender for what an Edinburgh agency source said will be the biggest account this year.
It will be the first time RBS has used a Scottish advertising agency for some years.
RBS uses M&C Saatchi in London for its national campaigns, but is understood to be keen to re-engage with Scottish agencies who will be able to add a Scottish angle to a new campaign.
The bank is keen to build its relationship with customers and wants to confirm its Scottish roots.
M&C Saatchi and digital ad agency Play (50% owned by M&C Saatchi) created the Make it Happen campaign which focused on the four themes of clarity, resourcefulness, ingenuity and creativity.