Big break for Scots creatives
Exclusive: RBS invites Scots agencies to create new campaign
Royal Bank of Scotland has invited Scottish advertising agencies to pitch for a multi-million pound contract for the first time in several years.
The bank is believed to have asked four agencies – including Leith and Union – to tender for what an Edinburgh agency source said will be the biggest account this year.
It will be the first time RBS has used a Scottish advertising agency for some years.
RBS uses M&C Saatchi in London for its national campaigns, but is understood to be keen to re-engage with Scottish agencies who will be able to add a Scottish angle to a new campaign.
The bank is keen to build its relationship with customers and wants to confirm its Scottish roots.
M&C Saatchi and digital ad agency Play (50% owned by M&C Saatchi) created the Make it Happen campaign which focused on the four themes of clarity, resourcefulness, ingenuity and creativity.
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Hi
This has given me mixed feelings! Surely RBS has cut back on marketing and I hope they will not just award this contract to one agency. Boom and Bust should be a thing of the past! If they are going ahead then wouldn’t it be great if the contract was split between a number of agencies. Maybe some smaller businesses could be contacted and given a chance … Come on RBS ‘Spread It Around’
Sandy