Expansion for Glasgow agency
3X1 acquires Bread and is hungry for more deals
The deal coincides with the launch of a digital business, Parlez Digital, and the opening of a London office in Borough Market.
Bread managing director, Louise Nicolson joins the 3×1 board with immediate effect. The north east business has more than 10 employees servicing oil & gas, corporate and consumer clients including CHC Helicopter, International SOS, Ledingham Chalmers, Statoil, Step Change and 3M Energy Markets.
It will continue to trade normally under the existing Bread brand while drawing on the additional specialist public affairs, digital, media and crisis training services of 3×1 Group.
Ms Nicolson said: “The Bread team has worked hard over the past six years to build something special and we’re exceptionally proud to join this dynamic group. We look forward to pooling our talents to deliver the very best for our clients.”
Susie Fraser is heading up the six-strong Parlez Digital team located between 3×1’s Glasgow, Edinburgh and London offices offering social media and strategic content management across the group. Parlez clients include Cake and Bake, Cameron House Hotel and Resort, Great British Bake off Live, Hilton Glasgow, Ideal Home Show Scotland, and retailTRUST.
Cameron Grant, co-founder of 3×1 said: “The Group’s total complement of staff will increase to 30 with turnover expected to approach £3 million. More importantly, income is on course to exceed £2m in 2015 for the first time since the business was founded in 2001.
“We’ve been looking closely at the Aberdeen market for the last few years and having worked informally with Bread for some time we believe this is a good time to formalise our arrangement as they are best-in-class in the north east.
“2016 should see further income generation due to both organic and fee growth as a result of the integration of the new services and divisions. Further acquisitions are also being considered to further enhance 3×1 Group’s footprint.”
3×1 Public Relations was formed in 2001 by Julie McGarvey and Cameron Grant. In 2012 it acquired PA specialist agency MMM led by Lindsay McGarvie, becoming one of few consultancies in Scotland to offer clients integrated public relations and PA services.
Key clients include Atos, Aberdeen City Council, BAE Systems, Baxters Food Group, Camelot UK Lotteries Ltd, City of Edinburgh Council, Diageo, Mactaggart & Mickel, Orion Group, Quality Meat Scotland, Scottish Government and Seafish.
It is one of only three Scottish agencies to be ranked in PR Week’s Top 150 league table.
Both 3×1 and Bread have been shortlisted for CIPR’s Scottish Consultancy Team of the Year to be announced in October.
Photo: Cameron Grant, Louise Nicolson and Julie McGarvey