Star backs growing companies
Tennis ace Murray unveils first crowdfund investments
The former Wimbledon and US Open champion is supporting London-based, healthier eating chain Tossed which has now exceeded its £750,000 target through Seedrs, the largest equity crowdfunder in Europe.
He is also backing Trillenium, a builder of 3D virtual reality shops, which has been supported by UK online retailer ASOS and has raised more than £225,000 on the platform.
A third investment is the Fuel Ventures Fund, founded by award-winning entrepreneur Mark Pearson of myvouchercodes.co.uk which raised £549,900 on Seedrs as part of its overall £30million venture fund.
Murray, who joined the Seedrs advisory board in June, said: “I’m excited to be investing in these driven entrepreneurs and their businesses on Seedrs.
“It’s important to me that I back people who I believe have the same dedication, hunger and professional standards as myself and always strive to be their best.
“The three businesses I’ve chosen to kick off my crowdfunding investment portfolio are all in areas of industry I find interesting.
“Healthy eating is something I have to be passionate about as a sportsman, so Tossed was immediately one to consider, and the other two businesses are really pushing the boundaries of technology. I’m hoping that I can learn something from how they are edging ahead of the competition and take that vision onto the court with me.
“I’m looking forward to seeing what the future holds for these businesses and continuing to work closely with Seedrs.”
Murray was the first major public figure to team up with an equity crowdfunding platform in this way. The Seedrs strategic partnership adds to Murray’s off court interests, which also include his management company, 77, and luxury Scottish hotel, Cromlix.
Jeff Lynn, chief executive and co-founder of Seedrs: said, “It’s great to see Andy already taking such an active interest in the businesses on Seedrs. The fact he has decided to make multiple investments in hungry entrepreneurs shows his commitment to building a dynamic portfolio of early-stage businesses.
“Andy has already brought a lot of value to the Seedrs Advisory Board over the past few months and we welcome his continued support.”