Circulations head lower
Scots newspaper sales take further hit
Scottish newspaper sales have seen a further sharp slump in sales with The Scotsman and Scotland on Sunday falling below 25,000 for the first time and the Herald slipping below 35,000.
The Sunday Herald has lost many of the extra copies it sold after declaring its support for independence ahead of the referendum.
Figures from the Audit Bureau of Circulations show that in the six months to the end of June sales of The Scotsman averaged 23,782 copies a day, against 26,000 in the last six months of 2014 which included the referendum.
In June just 20,700 copies of the Scotsman were sold each day while its sister title, Scotland on Sunday slumped form 27,533 to 24,142.
The Herald’s average sale was 34,379, against 37,044 in the previous six months. Sales of the the Sunday Herald were down from 32,204 to 29,009. The National, which was launched by the Herald & Times after the referendum, is said to be selling 17,000 copies a day.
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Bad news for the printed press but are they learning any lessons? The National has been in print for barely one year and is catching up on the sales of The Scotsman whose sales are in steep decline. Will it even reach its 200th birthday in two years time? In the end the customer is king and the corporate media barons are feeding them a line that the public no longer believes. More balanced reporting would be a start to recouping their sales!