Another deal for fantasy company

FanDuel swoops on New York games analytics firm

FanduelFanDuel, the fantasy sports operator, has made another acquisition, snapping up New York based sports analytics platform NumberFire.

Terms of the deal were not disclosed but it follows the recent purchase of Scottish firm Kotikan, the app developer, to further innovate and develop FanDuel’s mobile products.

FanDuel, based in Edinburgh and New York, raised $275 million last month from investors including KKR, Google and Time Warner which helped confirm its $1 billion valuation.

NumberFire has developed a process to predict player and team performance and publishes the data on its website. The company’s analytics and tools are available to sports fans through subscriptions and media companies through licensing.

Nigel Eccles, chief executive and founder of FanDuel, said: “NumberFire’s demonstrated ability to grow a business around sports data, engage their users, create compelling content and support the fantasy industry makes them an ideal complement to FanDuel.

“It’s our intention to build a multiplatform sports entertainment company, and joining numberFire and FanDuel creates the opportunity to meaningfully grow both businesses while providing fantasy sports users the best tools around.”

Nik Bonaddio, chief executive and founder of numberFire, said: “NumberFire’s goal has always been to make sports fans smarter, and FanDuel’s mission is to make sports more exciting. The businesses are a cultural fit.”

NumberFire has more than 225,000 members and reaches 100 million sports fans per year, numberFire’s premium service answers life’s important questions from draft picks to optimal lineups.

It powers content for the likes of ESPN, USA Today, Sports Illustrated, and many more.

FanDuel, which is relocating to neighbouring offices in Edinburgh’s Quartermile, is said to have 1.1 million users, representing 75% of the daily fantasy market. Even so, the pressure is on to differentiate itself from competitors such as its main rival, DraftKings.


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