Brewer liked the show so decided to sponsor
Brewhive steps in to rescue threatened play
Confessional by Tennessee Williams was left with a week to find £6,000 after a sponsor pulled out at the last minute. Despite raising £3,500 in three days on crowd funding website Indiegogo, the production company Tramp was left several thousand pounds short.
Brewhive founder Kevin Dorren decided to sponsor the play after seeing the crowdfunder in his Facebook feed.
“We’ve chosen to support Tramp because they’re so passionate about Confessional, and that mirrors how passionate we are about our beer,” he said. “The team behind the play are fantastic and we were happy to step in and help. We’re excited about working with them over the next few weeks.”
As well as financial help, Brewhive is providing props, rehearsal space, marketing help, and even giving away a case of beer to one audience member each night.
“Brewhive are giving us so much more than just money,” said Confessional’s director, Jack Silver, “Just getting rehearsal space in Edinburgh is a huge help, and Kevin, Anna and the team really got what we’re trying to do with the play, which was important.”
Kevin added: “The phenomenal success of Tramp’s Indiegogo campaign proved to us that people really want to see this show, and so do we. We’re happy to support the arts and this show in particular.
“Brewhive and Tramp are both competing in crowded marketplaces. The Edinburgh Fringe in their case, the beer market in ours – but what we have in common is excellence and a passion for what we’re producing.”