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Avis adds experience to Edrington board

Alice AvisAlice Avis MBE has joined the board of Famous Grouse maker Edrington as a non-executive director.

Ms Avis brings significant experience and expertise of international brands, marketing and the spirits business. She was most recently the executive chairman of skincare business Lumene Oy where she led a revitalisation and international expansion of the company.

Her previous roles include chief executive and chairman of Sanctuary Spa Holdings, during which time she oversaw a trebling in the value of the business. She has also been director of marketing and e-commerce at Marks & Spencer and global brand director of Johnnie Walker, following initial roles in advertising and strategy consulting.

She is currently a non-executive firector at beauty products business Cyden, a member of the advisory board at St Catharine’s College, Cambridge, and a member of the commercial panel of The National Trust.

Ms Avis joins the board as Ronnie Bell steps down after completing ten years as a non-executive director.

Ian Curle, chief executive, said: “We are delighted to welcome Alice to Edrington. She brings significant experience of building premium brands and the spirits business, which will be extremely valuable in supporting the continued growth of the company. In addition, her expertise in e-commerce is aligned with the growing importance of digital marketing in premium spirits.

“I would also like to thank Ronnie Bell for his valuable counsel and support during a period in which Edrington transformed from a largely Scottish-based organisation to an international premium brands company.”

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