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Golfer who is marketers dream

Spieth a loser in Open, but a winner with sponsors

Jordan SpiethGolf’s golden boy Jordan Spieth will not lose his shine despite his bid for a Grand Slam ending just short of the 18th hole at St Andrews.

His fourth-place finish at The Open has dented, but not damaged the 21-year-old’s marketability, according to experts.

“If he had won, it would have been a monumental build-up to the PGA Championship in August,” Bob Dorfman, editor of the Sports Marketers Scouting Report, told US broadcaster CNN.

“The attention will be a little less astonishing now. But it’s no blow to his marketability. He’s still the hottest thing going.”

Spieth burst onto the scene this year winning the Masters and US Open. He hoped to add The Open this week to become the first player in decades to win golf’s first three major tournaments.

But when his long putt on the 18th hole missed the mark and he also missed out on a place in the three-way play-off which was eventually won by his countryman Zach Johnson.

Spieth’s main sponsors are Under Armour and Rolex. He already earns up to $7 million a year in endorsements, according to estimates.

His agent Jay Danzi has previously said Spieth has been receiving lots of enquiries from potential sponsors since he won the Masters in April. By the end of the season Spieth his likely endorsements will be in the region of $10m.

 

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