Firm meets government health guidelines
Allan’s low-fat burgers sizzle in the summer heat
It is anticipated that 200,000 healthy burgers will be sold in Asda stores across Scotland this summer, which if piled high would be 75 times the height of the Kelpies and 64 times the height of the Falkirk Wheel.
The steak burgers have passed the Scottish Slimmers member taste test and are made using 100% Scottish Farm Assured beef by Malcolm Allan. The burgers are not only lower in fat and lower in salt but are also gluten free.
For instance, low fat Lorne contains a fat level of less than 2% against 17% in traditional Lorne, and contains 101 calories per 70 gram slice, against 192 calories.
The Larbert-based wholesale firm, said it was developing healthier alternatives in response to the Scottish Government-backed campaign to lower public consumption of saturated fats and salt, as well as responding to changing consumer demands.
Director Gordon Allan said: “We have a responsibility to offer alternative, healthier products. We have made a real effort as a firm to try to be innovative.
“We started with a healthier burger three years ago, and this is now our best-selling burger line.
“We already make 62% of all the Lorne sausage sold in Scotland, and have spent some time developing this product so it is a healthier option but still eats like a traditional Lorne sausage.”
Asda’s regional buying manager for Scotland, Brian O’Shea said: “We are very proud to support the product innovation and extended ranges Malcolm Allan offers.
“It’s a great opportunity for us to meet the gap in the market for healthier Scottish ranges and ready meals and it’s clear from the sales they are proving popular with customers.
“With the weather now hotting up for BBQ season, it’s great to be able to offer such a wide range of great tasting regional products at affordable prices, particularly around key trading times such as the summer holidays.”
Photo: Jacqueline Bongartz, left, Ross Allan and Claire Gibson