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Marketing Society Scotland Awards

Rice makes Glasgow a winning entry

MarketingUpdated with full list of winners: The Marketing Society of the Year awards recognised the industry’s achievements over the past year with Wire Media and Edinburgh City Council among the big winners on the night.

Marketing Star of the Year was Tom Rice from Glasgow City Marketing Bureau for its People Make Glasgow campaign which the judges felt captured the public mood in a big year for the city.

Wire Media experienced a particularly successful year as the lead agency for Marketing Edinburgh after organising a number of high profile events such as Edinburgh Fashion Week. It has since worked on Spa in the City which was held in St Andrew Square and the West End.

The three Rising Star Awards – Agency, Marketing and Creative – were presented to Joanna Harrod, Digitas LBi; Lynsey McMeechan, VisitScotland and Raych Campbell of STV respectively.

Big sporting events – the Commonwealth Games and Ryder Cup – featured in the list of awards. Standard Life Investments won Gold for its sponsorship of The Ryder Cup at Gleneagles.

The drinks industry also played a key part in the night’s celebration, the Gold Star being awarded to The Famous Grouse for its Famous Moments campaign, while Tennent’s won Star Marketing Team of the Year.

Agency Star of the Year was Ali Findlay, managing director and founder of The Lane Agency which picked up a number of awards for its work with clients including Graham’s The Family Dairy and Border Biscuits.

Marketing Star of the Year

Tom Rice, Glasgow City Marketing Bureau

Star Marketing Team of the Year

Tennent Caledonian Breweries

Star Agency of the Year

The Union

Agency Star of the Year

Ali Findlay, The Lane Agency

Pioneering Spirit Award

Intermarche – Inglorious Fruit and Vegetables

Chairman’s Award for First Time Entrant – Agency

The Lane Agency

Chairman’s Award for First Time Entrant – Client

Edinburgh City Council

Chairman’s Award for SME Agency

Bright Signals

Chairman’s Award for SME Client

Borders Biscuits

Star Marketing Student

Julia-Marie Ernst, University of St. Andrews

Rising Agency Star

Joanna Harrod, DigitasLBi

Rising Marketing Star

Lynsey McMeechan, VisitScotland

Rising Creative Star

Raych Campbell, STV

Star Creative Student:

Ummi Jameel, Duncan of Jordanstone College of Art

Brand Development

The Leith Agency, Glasgow 2014 and VisitScotland – Setting a New Commonwealth Record for Ticket Sales

Marketing Planning – Resources, Research and Insights

Tayburn and Glasgow City Marketing Bureau – People Always at the Heart of Strategies for Glasgow

International Marketing

The Famous Grouse – Famous Moments are Worth Sharing

Integrated Marketing

The Lane Agency and Graham’s The Family Dairy Helping Graham’s The Family Dairy Rise above Commodity Status

Advertising

The Leith Agency and Dobbies Garden Centres – How the 10th Reindeer Delivered the Best Christmas Ever

Design

Drygate Brewing Company and D8 – Drygate Brand Design

Digital

Tennent Caledonian Breweries and Bright Signals – Tennent’s Digital 2014

Direct Marketing

Tangible and The Scottish Government – The Little Steps that Generate Big Results

Event Marketing

The Leith Agency and AG Barr – How the BRU Store Became the Heart & Soul of Glasgow 2014

Media

The Scottish Government and Carat – Litter; A Dirty Little Secret

Public Relations

Wire Media and Tennent Caledonian Breweries – Tennent’s Lager: Pint Sized PR Stories

Sponsorship

The Leith Agency and AG Barr – Aye, No Bad to that. How IRN-BRU Owned Glasgow 2014 Commonwealth Games

Cause Related and Charity

The Leith Agency and Drinkaware – Talk to your Kids: How Drinkaware Tackled Underage Drinking

Financial and Professional Services

Standard Life Investments – Ryder Cup Sponsorship

Food and Drink

The Leith Agency and AG Barr – Aye, No Bad to That. How IRN-BRU Owned Glasgow 2014 Commonwealth Games

Public Sector

The Union and Children Hearings Scotland – Coming Between Jamie and Another Beating

Tourism and Leisure

Edinburgh Festival Fringe Society and Whitespace – An Unboring Awards Submission

Retail

The Leith Agency and Dobbies Garden Centres – How the Tenth Reindeer Delivered the Best Christmas Ever

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