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Newspaper circulations take another dip

MoS overtakes Sun on Sunday as paper sales decline

Mail on SundayCirculations fell again year-on-year for Britain’s national newspapers, although many recorded gains in the run-up to the General Election.

The Mail on Sunday has become Britain’s biggest-selling Sunday newspaper, overtaking the Sun on Sunday which was launched to replace the now defunct News of the World.

However, the figure for the Mail title includes bulk copies. When stripped out, the Sun on Sunday is higher on paid-for sales.

The Mail on Sunday added 50,000 sales last month to 1,497,855, although this was down 3.5% year on year.

The Sun on Sunday’s average circulation for May was 1,469,195, down 14% year on year.

The Times was the best performing national daily newspaper with a 1.1% rise to 397,171. It was also the only title, daily or Sunday, to record a rise.

The worst performer was the Sunday People which saw circulation fall 15.1% to 318,139.

MoS’s achievement completes a daily-Sunday double as the Daily Mail now has a larger circulation than The Sun on a Saturday.

Rosemary Gorman, advertising director, Mail Newspapers, said: “Today’s ABC figures show that, as the market leaders on both Saturday and Sunday, the Daily Mail and The Mail on Sunday provide a comprehensive weekend communications proposition for advertisers.

Daily national newspaper circulations, May 2015:

Newspaper Average circulation, May 2015 % change on April 2015 Year on year % change Bulks
Daily Mirror 868,992 -1.42 -9.01 45,000
Daily Record 193,907 -1.50 -11.08 4,961
Daily Star 417,538 -0.58 -11.89
The Sun 1,809,240 -2.61 -13.07
Daily Express 432,076 -1.25 -10.26
Daily Mail 1,657,867 1.64 -3.00 74,787
The Daily Telegraph 486,262 0.05 -5.32
Financial Times 210,481 -0.95 -4.64 22,720
The Guardian 178,758 1.48 -4.37
i 280,074 1.50 -3.03 67,448
The Independent 60,438 2.18 -3.24 15,981
The Times 397,171 0.85 1.13 20,830

Sunday national newspaper circulations, May 2015

Newspaper Average circulation, May 2015 % change on April 2015 Year on year % change Bulks
Daily Star – Sunday 253,813 -0.17 -13.17
The Sun on Sunday 1,469,195 -0.32 -13.95
Sunday Mail 212,057 -1.73 -12.77 3,822
Sunday Mirror 833,379 0.04 -10.64 45,000
Sunday People 318,139 -1.69 -15.05
The Mail on Sunday 1,497,855 3.50 -3.30 67,823
Sunday Express 382,343 -0.78 -9.69
Sunday Post 178,914 -1.90 -13.05
Independent on Sunday 101,179 2.71 -0.34 52,143
The Observer 202,824 3.26 -3.56
The Sunday Telegraph 380,922 2.72 -5.90
The Sunday Times 793,517 -1.87 -6.04 11,025
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