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Cyclist to become adviser

Gold medal winner Sir Chris invests in Pure Gym

Chris HoyOLYMPIC Gold medal winner Sir Chris Hoy has been signed up as an ambassador for budget fitness chain Pure Gym to help develop the customer experience.

The cyclist, who retired two years ago after winning six Gold medals, has invested an undisclosed sum in the private equity-backed group which launched its latest club – its 100th – in East Kilbride this week.

The company is in the process of acquiring LA Fitness and its 43 stores.

Edinburgh-born Sir Chris said: “I have followed Pure Gym’s swift expansion over the past few years and have admired the way in which they have changed the gym market for the benefit of consumers of all ages, abilities and interests.

“I am particularly interested by the fact that 30% of our customers have never been members of a gym before.”

Pure Gym’s chief executive, Humphrey Cobbold, said: “We are absolutely delighted that Sir Chris Hoy is joining the Pure Gym family as an investor and adviser.

“Chris is a truly outstanding sportsman and a superb technician in terms of training expertise. As a multi Olympic medal winner he is well placed to advise on strengthening our product offering and services.”

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