Locals hired to help pop video

Florence shines the spotlight on Hebridean island

Florence and MachineThe tiny Inner Hebridean island of Easdale has suddenly found itself at the centre of international attention for its part in a forthcoming video by one of the hottest bands of the moment.

Florence and the Machine (pictured left) chose the island as the location for shooting the video for their new single, Queen of Peace which is released today. It is taken from their chart-topping album, How Big, How Blue, How Beautiful.

Glastonbury’s triumphant headline act spent four days on the 10 hectare, road and car-free island, which is situated in the Firth of Lorn off Scotland’s rugged west coast. It is accessible by a ferry that carries just 10 people.

Local islanders were drafted in as extras to feature alongside Florence in the top-secret shoot, helped by the UK’s largest film and stills service production company, Edinburgh-based LS (formerly Location Scotland).

LS co-produced the brooding cinematic film for its global production client, Park Pictures. Easdale doubled its population for the shoot as the 76-strong cast and crew filled accommodation to the brim over the shooting period.

Islanders acted as extras alongside Florence, and provided extra boats to help transport the LA-based director Vincent Haydock, his crew and Florence off the island on a journey that lasted only two minutes!

Head of LS Motion, the BAFTA award winning producer Sarah Drummond, led the shoot. She said: “Vincent and the team at Park Pictures were absolutely fantastic to work with. We’ve admired their work for a while so it was a great pleasure to co-produce Florence’s new video with them.

“This was one of our more challenging shoots, mainly down to the logistics involved and the sheer remoteness of the location. The Easdale locals were truly outstanding, nothing was too much for them – not even sourcing extra boats to get the whole crew off the island, all in the middle of the night!”

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