Demand growing for locally-sourced meat
Ethical burger firm launches with Tesco order
Husband and wife team Alex and Carlyn Paton have invested in The Scottish Burger Company which has already received a £500,000 order from Tesco.
The supermarket chain will be stocking the ethically-farmed burgers, prepared with traditional butchery techniques, in 49 of its stores.
In recent years, small-scale butcher shops have enjoyed a 30% uplift in sales, echoing consumer demand for locally-sourced, quality meat. During this time frozen burger sales have plunged by almost 50%.
Drawing on their own roots in butcher shop, the Patons are on a mission to ensure that high quality, trustworthy and traceable meat is accessible and affordable for everyone.
The Patons also run We Hae Meat which produces meat pies. In April they produced a single portion Scotch pie that was sold exclusively in Asda stores.
Mrs Paton said: “Like many Scots, we take pride in our national larder and Scotch Beef is arguably the world’s best.
“Combining craft butchery with a ‘field to fork’ ethos, we’ve created a range that’s in response to the changing appetites of consumers who are, more so than ever before, questioning where their food comes from.
“Our customers can be safe in the knowledge that our burgers are 100% traceable, think of us as your local butcher but at your convenience.”
Laurent Vernet, head of marketing with Quality Meat Scotland, said: “It is great to see innovation in our industry and inspired new business ideas such as this new product range from the Patons.
“The Scottish Burger Company range embraces the ethos of the Scotch Beef PGI brand and the quality assurance and welfare standards which underpin it.”
Industry expert Kathleen Sutherland of the HAT consultancy, said: “The last year has seen a huge surge in the number of restaurants across Scotland dedicated to artisan and innovative burgers.
“We’re delighted to be working with a Scottish producer to help bring restaurant-style burgers to the convenience of the supermarket.”