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Business Stream switch

Client wins: Weber Shandwick, Holyrood, Big

Harry HussainBusiness Stream the non-domestic arm of Scottish Water, has moved its PR account from Big Partnership to Weber Shandwick as the company gears up for further competition in Scotland and deregulation of the English non-domestic retail water market.

Led by Harry Hussain, head of Weber Shandwick’s PR team in Edinburgh, the consultancy secured the two year contract after a three-way pitch.

Reporting into Sophia Goring, corporate communications manager, the team will focus on delivering their PR strategy designed to consolidate Business Stream’s position as supplier of choice in Scotland and help it acquire new customers in England.

The business water market in England is currently open to competition for around 27,500 large users but will be fully open from April 2017.

In advance of these reforms, Weber Shandwick will help to position Business Stream at the forefront of discussions to help shape that market. The company remains the largest supplier of water and wastewater services in Scotland, but is also looking to expand take-up of its supporting products and consultancy services.

James Cardwell-Moore, sales and marketing director, Business Stream, said: “Business Stream is leading the way in the introduction of competition to the non-domestic water market south of the border. We want to build on that by making sure we’re fully prepared to compete, while also ensuring we maintain our excellent performance in Scotland.

“Weber Shandwick impressed us with their ambition and their creative approach to idea generation, which will be pivotal in making sure we achieve cut-through in a competitive marketplace.”

Harry Hussain (pictured) director, Weber Shandwick, said: “We are delighted to be supporting Business Stream at a time of significant change within the non-domestic retail water market. The company has ambitious plans for its future growth in both Scotland and England, and we’ll be developing our strategy and creative approach to help them achieve those plans.”

Holyrood Partnership has been appointed to handle the account for Thames Water, one of Business Stream’s competitors. It recently handled the company’s announcement that it had secured the Gym Group as a customer.

New client wins at The Big Partnership, include Italian restaurant chain Tony Macaroni, Linlithgow-based energy consultancy EcoEnergy Group and regional tourism agency VisitLanarkshire.

The firm’s Aberdeen office has taken on new clients, including MSIS, and Bright Green Hydrogen. It won business from the Nautical Institute earlier this year.

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