New campaign for family dairy
Big screen role for Graham’s new ice cream
Dairy firm Graham’s is launching a promotional campaign that evokes childhood holiday memories and nostalgic family trips to the cinema.
The Bridge of Allan-based family farming and dairy business has become the official ice cream partner for the 69th Edinburgh International Film Festival which runs from 17 to 28 June and will showcase 164 features from 36 countries.
Graham’s new ice cream will be served at a selection of screenings, including EIFF’s exclusive Family Gala screening of Disney Pixar’s Inside Out on 21 June and is being sold at the Festival’s venues for the duration of the event. It will also be present at the city’s free Film in the City giant outdoor screening events in St Andrew Square Garden (12-14 June).
The EIFF partnership will allow Graham’s new television advert to be showcased on the big screen during the Festival. The six-figure campaign filmed in the kitchen at the family’s farm in Boquhan near Kippen launches on STV on 8 June.
The TV campaign will run on STV over the summer months during the commercial breaks of popular family shows including Coronation Street, Long Lost Family and Surprise Surprise, as well as on Sky Adsmart, in Scottish cinemas and via Graham’s social media channels.
Created by Edinburgh-based branding agency, threebrand, the new TV advert features Graham’s chairman Robert Graham with his wife Jean and their grown up children Robert (managing director) and Carol (marketing director) and uses animation during scenes of the family reminiscing about their great family holidays with ice cream being their refreshing highlight.
Carol Graham said: “It is an honour for our family brand to be associated with the prestigious Edinburgh International Film Festival and exciting to think of the thousands of people that will be tasting our new ice cream this month.
“New research figures show that half of the households in Scotland now buy Graham’s products every year, so it is incredibly important for us to continually invest in our brand and products to maintain that level of customer loyalty.
“Our last TV advertising campaign resulted in a significant uplift in Graham’s brand awareness leading to our media and marketing budget being increased, which has allowed us to create such a varied programme of activity this summer.”
EIFF artistic director, Mark Adams, added: “We are delighted to be embarking on this new partnership with Graham’s The Family Dairy and we can’t wait to reward Festival audiences with a delicious taste of Scottish ice-cream.”
Scotland’s largest independent dairy business will also be taking its new ice cream range on a tour of Scotland. A dedicated ice cream van will be touring Scottish retailers, business premises and family friendly events in the coming months – including the Royal Highland Show at Ingliston, the GWCT Scottish Game Fair at Scone Palace, Perthshire and Fringe by the Sea in North Berwick.
Picture: Mark Adams, Carol Graham and EIFF chief executive Ken Hay