ShortList Media snapped up by DC Thomson
ShortList Media first published the free weekly men’s magazine ShortList in 2007 and had an audited weekly ABC in excess of 500,000.
Two years later it followed up with Stylist, a free weekly women’s magazine which has a print distribution in excess of 400,000.
The company, run by chief executive Mike Soutar, has also developed standalone digital brands including the stylish daily email services Emerald Street and Mr Hyde. The tablet edition of Stylist is the most downloaded women’s weekly magazine in the UK.
Revenues to the end of August last year were £23 million.
Mr Soutar said: “DC Thomson’s acquisition is an important milestone for our business.
“Until now we have relied upon our own resources to develop and launch new brands and lines – but with DC Thomson’s investment and support we can now accelerate our launch and acquisition plans.”
The company has moved overseas with the launch of Stylist France as a joint venture with Group Marie Claire in 2013.
Last October the group launched Stylist Arabia under licence with APP in the Middle East and ShortList Middle East is due to launch in Dubai and Abu Dhabi later this year.
Richard Hall, the DC Thomson director, said: “Having been a founder investor and board member since the business began DC Thomson has immense confidence in the Shortlist Media business and its wonderful brands.
“The business is blessed with a dynamic senior management team and we are well aware of the brilliant talent throughout the organisation. DC Thomson owns and operates a media business that spans newspapers, magazines, digital platforms and broadcast.
“We have a long heritage in investing in businesses we believe in and Shortlist Media is our latest example of identifying and backing breakthrough ideas from their earliest days.
“We are delighted that the management team have committed to remain with the business, under Mike’s leadership. With our backing, we are confident Shortlist Media will continue to create and grow.”