Bolland puts new range on sale
M&S stocks British branded trainers in return to home market
It has agreed a partnership with Bolton-based Walsh, which supplies top athletes as well shoes for the leisure market. It was founded more than 50 years ago by Norman Walsh who produced trainers for the British Olympic team in 1948.
A new range of men’s and women’s trainers will be sold under the M&S Best of British range for about £110 a pair and represent a further step to selling other established brands rather than M&S branded products.
M&S was a big supporter of the British textile and clothing industry until a decade ago when it began sourcing more products overseas.
Since then, there has been a resurgence in British-made clothing ranges and more retailers are buying goods from British factories.
M&S chief executive Marc Bolland has been battling for years to turn around the general merchandise division which includes clothing and has begun to see the tide turning in his favour.
M&S revealed the partnership with Walsh as part of the launch of its autumn and winter range.