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Firm will be in top three

New PR firm as Pagoda acquires Porter Novelli

Pagoda Porter NovelliScottish public relations company Pagoda PR has acquired Porter Novelli to form what will become one of the country’s top three independent communications consultancies.

Porter Novelli’s Angela Casey becomes managing director of the 20-strong company, to be known as Pagoda Porter Novelli.

Ian Coldwell, formerly managing director of Pagoda PR, takes on the role of deputy chairman, focusing on business strategy and sector expansion.

Giselle Dye, continues as a director and board member of the new company and Anne McMunn, director of CM Porter Novelli joins as an associate director.

Ms Casey said: “The launch of our new business represents a real step-change for the PR and public affairs industry in Scotland and the UK.

“We’re bringing together a core team of highly skilled, ambitious practitioners with a vision to be recognised as the most respected and successful agency in Scotland.  The team has already been working together for some weeks and the dynamic is brilliant.”

Mr Coldwell added: “We’re bringing together Pagoda PR’s award winning focus on public affairs, issues-driven PR and stakeholder engagement with CM Porter Novelli’s expertise in tourism, consumer and B2B PR, as well as its industry leading digital media insight.

“This acquisition not only broadens our pool of expertise, but also gives us the scale to take on larger projects, and we have ambitious plans for future growth.”

The new company will retain an affiliate arrangement with worldwide group, Porter Novelli, giving access to the wide geographical reach of its offices.

Ms Casey has worked in PR and public affairs in Westminster, Brussels and Scotland. She has practical experience of politics and public relations at local, national and international levels both from a business and consumer perspective. She is a former Convenor of the Association for Scottish Public Affairs and former chairman of the PRCA in Scotland.

Pagoda Porter Novelli will provide a full range of services including stakeholder engagement, media relations, social media, and community consultation.

Sir Michael Hirst remains as chairman of the new business and the senior team comprises policy director Keith Geddes and account directors Lynne Veitch; Sarah McDaid; Holly Russell; Barbara Fraser and Callum Chomczuk. The business will operate out of the existing Pagoda PR offices in Eyre Place, Edinburgh.

Picture: Ian Coldwell and Angela Casey

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