Production rises for new range
Asda goes pots for McIntosh’s macaroni cheese
The contract is worth about £800,000 to the end of the year and is a huge boost to the family run Forfar company, established in 1973, whose Macaroni range is the best-selling ready meal in Scotland.
McIntosh employs 140 staff, producing a wide range of traditional Scottish meals and pies. It sells around 70,000 traditional macaroni meals a week and anticipates the new range of flavours to result in 4.4 million being produced each year.
As part of the launch, the company is investing in an extensive marketing campaign, including major sampling events at Asda in partnership with charity, Cash For Kids.
Neil Macrae, sales manager, said: “This is a very exciting opportunity which will bring our products to a much wider audience, enabling more people to enjoy a taste of Scotland.
“It’s fantastic that Asda is supporting our brand and we’re really excited about introducing other flavours in due course.”
Brian O’Shea, Asda’s regional buying manager for Scotland, said: “The McIntosh Macaroni ranges are premium quality products which are popular with our customers so it’s great to be the first to offer the new flavours.
“Feedback from everyone who has tried them has been incredibly positive so we look forward to working with the business closely and hopefully growing our relationship.”
Picture: Julie Nisbet, managing director at Strathmore foods, and Brian O’Shea, Asda’s regional buying manager for Scotland