Wire Media, currently handling the inaugural Edinburgh Fashion Week, has been appointed lead PR and social media agency for Jura whisky following a five-way pitch.

The agency, which has offices in Glasgow and London, has been tasked with developing the brand’s new global PR strategy and social media campaign for the UK, and event managing its annual whisky festival, Tastival.

Wire will bring Glasgow based digital agency, Bright Signals, on board to create bespoke content for use across the brand’s channels.

The appointment comes as Wire celebrates its fifth anniversary this month and welcomes new account director, Kirstin Stevenson from Spreng & co, taking the team to 14. Her appointment was announced in Daily Business on 23 February.

Established in Glasgow by Directors, Lee Beattie and Pam Scobbie in March 2010, the company expanded with a London office in 2012. Since then, the agency has built a list of clients including; Tennent’s Lager, Whyte & Mackay, Marketing Edinburgh, BBC TV shows Waterloo Road and New Tricks, BAFTA Scotland, DF Concerts & Events (King Tuts, T in the Park), Tiree Music Festival and F1 driver Susie Wolff.

Over the last 5 years the agency has won multiple awards including Best SME Agency and the Gold Award for PR at the Marketing Society Scotland Star Awards in 2014, Best Scottish Agency at the Drum Network Awards and is shortlisted for eight gongs at the PR Moment Awards next week.

Director, Lee Beattie said: “Jura is an inspiring whisky with a unique story to tell. We’re excited about bringing its flavour to life through a bespoke, interactive campaign that will engage existing customers as well as attracting new whisky drinkers to the brand.”

Jill Inglis, Global PR manager at Whyte & Mackay, said: “We were extremely impressed with Wire’s pitch, they really understood where we want to go with the brand and it was a unanimous decision to appoint them as our lead agency.”