Team in place for live coverage
PwC signs up with Daily Business for Budget Day
Daily Business has secured a four-figure Budget sponsorship deal with Big Four accountancy and business advisory group PwC.
The move will help secure writing and editing services at the news website.
PwC experts will contribute comment and analysis, and will be joined by Hugh Aitken, CBI Scotland director, Colin Borland, head of external affairs at the Federation of Small Businesses Scotland, and Alan Steel of Alan Steel Asset Management.
Editor Terry Murden has already secured the services of personal finance writer Jeff Salway and former Scotsman business correspondent Peter Ranscombe, to provide exclusive live news and opinion on Budget Day.
Mr Murden, who launched the Daily Business news website last November, said he was delighted to add to the writing team with a number of expert commentators to provide rolling news as it happens from the Chancellor’s speech in the Commons on Wednesday.
“This is further endorsement of the Daily Business proposition. The site is building a firm platform and going from strength to strength,” he said.
The PwC deal is the second big recent success for Daily Business which last week tied up CBI Scotland director Hugh Aitken to address the website’s inaugural conference in April.
Commenting on the staff support, Mr Murden said: “I have bagged two of the best guys around who I know will provide unrivalled coverage with a Scottish perspective,” he said.
“This is the last Budget before the General Election so we can expect it to be heavily weighted towards it being a something-for-everyone statement.”
Mr Murden revealed that at the weekend Daily Business scored its second ever 0% bounce rate, which indicated that every person accessing the site clicked on at least one item.
“This is a remarkable figure, unknown for many websites. It is very encouraging,” he said.
“The viewing figures recently hit a new peak of 5,459 which is another remarkable result.”