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New hire and new deal for Beattie Comms

Laurna WoodsSarah Long, head of corporate communications at VisitEngland, has joined Beattie Communications to lead Only Travel, its travel PR, social and digital boutique.

Her arrival coincides with the agency winning an international project from bus and train giant Arriva.

Part of Deutsche Bahn, Arriva is responsible for the group’s regional passenger transport services outside Germany. It employs more than 55,000 people and delivers more than 2.2 billion passenger journeys across 14 European countries each year.

Laurna Woods, (pictured) group managing director at Beattie Communications, said: “Sarah is one of the most respected and talented communicators in the travel and leisure sector. Her reputation goes before her and we are extremely excited about the future of Only Travel.”

Sarah recently won the PRCA Best In-House Consumer Award for VisitEngland’s campaign “Holidays At Home Are GREAT”, which generated £300million in revenues and helped to inspire 4.5million trips.

Beattie Communications is the PR, social and digital marketing arm of Only Group whose brands include Beattie, Only Travel and education marketing and student recruitment specialist 11Ten.


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