Game of Thrones star fronts bank advert
He appears as someone at a “crossroads” moment in life.
Cosmo has been in film and television productions since the late 1960s and is probably best known for his roles in Highlander, Braveheart and, most recently, Game of Thrones.
The new Bank of Scotland advert was filmed in Glen Etive in the Highlands, which has been used as the backdrop to many movies, including Skyfall and Braveheart. Cosmo plays a ‘spirit guide’, who is there as an impartial observer to help people with advice at those crossroad moments in life.
The advert will hit TV screens on Saturday night during You’re Back In The Room on STV.
The campaign, created by RKCR/Y&R and directed by Nick Gordon, Somesuch Productions, aims to demonstrate that Bank of Scotland is a trusted banking partner and can provide support, guidance and information to help people make better decisions.
James Cosmo said, “It was great to be back filming in the Highlands. Although we encountered some snow, the sun did come out to show Scotland in all its splendour. This was my first time playing a spirit guide, and one with a sense of humour at that, so it was great fun being involved in the new advert for Bank of Scotland.”
Robin Bulloch, Managing Director, Bank of Scotland Community Bank commented, “It’s fantastic to have such a renowned actor as James Cosmo appear in our new Bank of Scotland TV advert. We felt he had the attributes to be a credible and wise guide, likeable but able to pull your leg a little too. While our new advert brings a little Scottish humour to our screens, it also gives a strong message that Bank of Scotland is here to help guide and support customers to ensure their decision are well made.”