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Borders business expanding

Blackcircles rolls into fleet vehicle market

Mike WelchBlackcircles.com, the online tyre retailer, is moving into the business market by targeting company vehicles and fleet operators.

The Borders-based firm has hired industry expert Martin Towers to launch Blackcircles.com Business, a division dedicated to the commercial market.

Mr Towers, former corporate sales director at Kwik Fit, brings over 20 years experience to the role and his appointment further strengthens the management team.

Since launching in 2001, Blackcircles.com has carved out a share of the market by supporting local independent garages and developing a partnership with Tesco.

Mr Towers, director of corporate sales said: “This is an exciting time to be joining Blackcircles.com as the business continues to grow and innovate in the tyre marketplace. I believe there is a huge opportunity to improve on the price, service and convenience that business customers big and small receive when replacing tyres.”

Michael Welch, managing director (pictured), said: “We’re delighted to finally be in a position to expand our offer into the business and fleet arena. There is nobody better placed in this market to take this new business forward than Martin.

“In my opinion he’s the most innovative in his field. We’re looking forward to giving the big guys a run for their money in the same way we have been for retail customers over the last 12 years.”

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