Scottish distiller drinks to invitation
NB Gin joining the stars at Brit Awards party
NB Gin, produced in North Berwick, received an exclusive invitation to join the After Party in London on 25 February. Among those expected at this year’s showcase music event are One Direction and Pharrell Williams.
The gin, distilled by husband and wife team Steve and Vivienne Muir, will be the only brand of gin served to the 600-strong guest list.
The distillery’s mixologist has created two unique cocktails to be served to guests on the night, including the Bees Knees, made with honey and rosemary. Bottles of NB Gin will also be placed on every table, with tasting glasses alongside.
Vivienne said: “We are thrilled and honoured to be serving NB Gin at the biggest night in British music. To have been chosen from such a long list of other possible brands is the icing on the cake of what has been a fantastic year for us, and we cannot wait to let the music industry elite sample our very own handcrafted spirit.“
Morten Jensen, partner at Billetto UK, which is assisting with the drinks brands for the event, said: “NB Gin was a natural choice for us. Its quality is second to none, making it perfect in cocktails but also delicious served neat with ice. And the chic bottle looks great. Our guests will only be served drinks worthy of this glittering event, and we are delighted to have NB Gin on the menu.”
The gin uses the London Dry Gin distillation process. It is made from pure British grain spirit and a blend of eight botanicals, all of which have been meticulously selected to produce a smooth and balanced flavour which is not overly complicated.
Since its launch in October 2013, it is now being stocked in a long list of high-end hotels, bars, shops and restaurants across the country, from Aberdeen to London. Sales are thriving in Spain, Germany and Denmark, and an agreement is nearing the final stages with a distributor in the US.
Royal party planner Johnny Roxburgh has become one of NB Gin’s biggest fans and is already serving the artisan spirit to guests at high society events across the country.