LendingCrowd hires Lusty to drive business growth

Fraser LustyLendingCrowd has appointed Fraser Lusty as Head of Business Development to drive commercial activity and intermediary relationships for Scotland’s first dedicated peer-to-business crowd lender.

Mr Lusty brings more than 30 years experience as a business development professional, managing a range of projects that are designed to create SME business capability and growth. He has an extensive banking career and recently worked with Edinburgh Chamber of Commerce and Equity Gap.

He said: “I am delighted to join LendingCrowd to help the business build on its continued growth and success in Scotland and the wider UK. It is an exciting time for the crowd lending sector with platforms such as LendingCrowd increasingly seen as a credible alternative to traditional forms of funding such as banks.”

Mr Lusty will spearhead a number of activities to enable the Edinburgh-based business gain a wider presence across Scotland and the UK. These will include speaking at events and educating the wider business community about the benefits of crowd lending.

Stuart Lunn, chief executive, said: “We are pleased to welcome Fraser on board given his extensive business and investment knowledge and connections. Fraser is a welcome addition to the team as we continue to grow our business.”

Mr Lusty said he is keen to meet with investors through a range of channels, including private individuals and intermediaries, Independent Financial Advisors, introducers and professional firms.

Since its launch in September last year, LendingCrowd has facilitated almost £1m of loans across its platform, with more than 400 people signed up as investors. The UK alternative finance market is expected to grow to around £4.4 billion in 2015, providing its current growth continues at such a pace.


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