Silent distilleries lead growth

Collectors and investors drink to rise in rare whisky values

Rare whiskyRare scotch is rocketing in value as it becomes increasingly popular with collectors and investors. A record number of collectable bottles were sold at auction last year worth a staggering £7.656 million, a 69.4% rise on 2013 (£4.5m).

The first collectors and investors annual review by consultancy RW101 revealed that the number of single malt bottles sold during 2014 soared by 68.2% to 33,998 (2013: 20,211).

Bottles from ‘silent distilleries’ – those no longer in production – led the growth as independent bottles now outpace distillery official bottles.

RW101 provides advice on unique, unusual, rare and collectable whiskies which have seen prices boom in recent years.  The consultancy produces a number of indices to track the most valuable, investable and collectable bottles as well as the best and worst performing distilleries and brands.

Co-founder of RW101 and report co-author, Andy Simpson said: ” Virtually all silent stills performed well, with some of the less well known distilleries such as Banff, Littlemill and Glenugie becoming both increasingly scarce and increasingly sought after as evidenced by impressive increases in price.

“The interest in buying single malts at auction is very much from those who appreciate the drink, the packaging and all that Scotch whisky encapsulates as much as it is from investors with a keen eye for something that’s rising in value.  The niche aspects of Scotch whisky investing means that from an investment viewpoint it is mainly of interest to private individuals rather than institutions, who’d struggle to buy a meaningful allocation in the asset class.”

He explained that investing in whisky has certain advantages over wine as it doesn’t require the cool cellar-like conditions that wines often demand. Bottles must be stored upright but can be kept in almost any environment.

Rare Whisky 101 is the world’s first expert whisky consultancy service offering brokerage, collecting, insight & intelligence, NPD development, brand re-positioning and valuation services.  The company has a global network of collectors and investors.

·      Set up by whisky experts, David Robertson and Andy Simpson, RW101 provides advice on unique, unusual, rare and collectable whiskies – prices for which have boomed in recent years.

·      Whisky expert David Robertson studied Brewing & Distilling and then began his career as a trainee distillery manager in 1990. Enjoying positions such as Master Distiller and Global Marketing Manager for The Macallan, he was appointed as the Rare Whisky Director at Whyte & Mackay in 2010. Recognising the growing opportunities in the sector, RW101 is David’s latest business venture.

·      The whisky industry accounts for around 85 of Scotland’s food and drink exports and a quarter of all UK total.

A pdf copy of the Dynamic Growth for Rare Whisky, Collectors and Investors Annual Review can be downloaded from

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