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Design aims to help ideas

Graven inspires with rebranding of trust

ElevatorDesign studio, Graven, has rebranded and redesigned Enterprise North East, a small business advice centre with the aim of creating a place to inspire ideas.

The Aberdeen-based facility  delivers Business Gateway services in Grampian and Tayside.

Graven created the brand name ‘Elevator’ for the trust, which includes Aberdeen Centre for Entrepreneurship, The Prince’s Trust Youth Business Scotland programmes and an accelerator programme.

It is home to 28 Enterprise and Business Gateway staff and was transformed into what is described as “a dynamic interior”.

The carpet was replaced with a mixture of rubber and woven polyester, and ceiling services were revealed to create height and volume. Other materials include aluminium and foam. A circular mini-amphitheatre provides an informal space for presentations and meetings.

Ross Hunter, managing director of Graven, said: “Elevator was a fantastic project to work on.  Many of the people are developing dynamic ideas or supporting highly creative and innovative businesses, and we wanted to create an inspirational and cutting-edge space to support them and give them confidence to aim high.

“The new brand name is simple and relevant and represents the values of the businesses working there – they are energetic, aspirational, creative and determined to succeed.”

Enterprise chief executive, Gary McEwan, said: “The vision to create a world class ‘Centre for Entrepreneurship’ came from taking the best ideas from around the globe and creating something unique in Scotland.”

The design was delivered by main contractor Space Solutions.

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