New campaign linked to tennis
Bottled water company unveils PR contract
Wild Card will focus on raising brand awareness and the product’s lifestyle appeal. It will also be involved with the Highland Spring British Tennis partnership and other tennis events.
Andrea McQuaid, head of brand marketing at Highland Spring Group, said Wild Card matched its vision for associating the brand with active and healthy families.
3X1 previously handled campaigns for the Perthshire company, including a successful brand awareness launch and strategy for the limited edition Hoyland Spring in association with six-times gold medalist Sir Chris Hoy.