New campaign linked to tennis

Bottled water company unveils PR contract

Highland SpringHighland Spring, Britain’s biggest bottled water company, has hired a London PR company to handle its trade and consumer communications work.

Wild Card will focus on raising brand awareness and the product’s lifestyle appeal. It will also be involved with the Highland Spring British Tennis partnership and other tennis events.

Andrea McQuaid, head of brand marketing at Highland Spring Group, said Wild Card matched its vision for associating the brand with active and healthy families.

3X1 previously handled campaigns for the Perthshire company, including a successful brand awareness launch and strategy for the limited edition Hoyland Spring in association with six-times gold medalist Sir Chris Hoy.

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