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Keanu helps kickstart crowdfund jeans campaign

Keanu ReevesHollywood star Keanu Reeves is not the only fan of a jeans manufacturer which will soon have a pair of its denims featured in an advertising campaign for the actor’s KR-GT1 motorcycle.

Reeves will be wearing a pair of the lined jeans made for motorcyclists – and has almost certainly given the Lancashire company a boost in its crowdfunding efforts. It smashed its £30,000 target on Kickstarter in just 36 hours.

With a month to go until the funding closes on 24 December, Maple Jeans is well on course to raise pledges of more than £120,000, making it the biggest raise for a UK fashion retailer in the history of Kickstarter.

To date, hundreds of denim enthusiasts and motorcycle riders who share a love for British-made jeans have made pledges to Maple Jeans, committing to purchase a number of different jean or clothing packages. These range from two pairs of Kevlar lined jeans to a single pair of unlined jeans or a T-shirt pack.

More than half of the backers are coming from outside the UK. Maple founder Dave Fairbairn, hopes that British manufacturing is a sector that can return to its former glory with the support of projects like this.

Dave’s Kickstarter Targets

£30k – Dave can keep 10 British machinists in work for a month, including all materials and costs

£60k – Dave can keep 10 British machinists in work for two months and also create a new line of women’s jeans

£100k – Dave can do the above and open a Maple Motorcycle Emporium in Henley-on-Thames – his first showroom

£100k+ – Take standard Maple jeans to the mass-market

He said:  “As a rider myself, I always felt there was something missing in the market: protective jeans made out of a premium fabric that also looked pretty cool and which you could wear around the office rather than change out of heavy leathers. I couldn’t find anything out there that matched what I wanted and so I thought, what the hell, I’ve got zero experience but I’ll try and do this myself.

“It’s still early days but demand for our product is strong and we’re using Kickstarter to help take things to the next level where we can expand our range beyond its initial motorcyclist niche. It’s been an exciting, if sometimes nerve-wracking, few years but we’re looking forward to 2015.”

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