Edinburgh targets US business tourists
US business leaders are being targeted by tourisms officials after receiving a first-time grant to help mount a marketing campaign.
Convention Edinburgh, the business arm of Marketing Edinburgh has received funding from VisitScotland’s growth fund and will work with the VisitScotland business tourism team to showcase Edinburgh and Scotland to the US markets with the intention of bringing in new business.
The VisitScotland growth fund awards up to 50% of the total project cost and the £39,100 secured by Convention Edinburgh will enable it to undertake an integrated marketing and advertising campaign.
From April to September 2014, Convention Edinburgh worked with its members to host 103 events in Edinburgh, generating £56 million for the economy.
Lesley Williams, head of business tourism at Convention Edinburgh said: “This is the first time Convention Edinburgh has applied for funding and we’re thrilled to have succeeded.”
The VisitScotland Growth Fund has £1 million available for new and collaborative marketing projects from groups of tourism businesses. It supports projects aimed at increasing visitor numbers and reaching new target markets. Awards are available from £5,000 to £65,000.
Manuela Calchini, VisitScotland’s regional director for Edinburgh and the Lothians, said business tourism is worth £1.9 billion to the Scottish economy.
The past year was record-breaking for Convention Edinburgh, with the business tourism team and its partners securing more than 150 conference wins worth more than £90.1 million.