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‘Staggering’ sales of new Apple iPhone

  • Apple boss says firm “selling everything we make”
  • Company excited by products in pipeline for 2015

Apple iPhone6Apple’s new iPhone 6 got off to a “staggering” start according to chief executive Tim Cook who last night declared the company’s latest range its “best ever”.

Sceptical analysts and assorted Apple watchers took the hyperbole in their stride and claimed it was typical of the company’s usual bombast, but there was little doubting that it has defied some of the more pessimistic and cautious predictions.

In the fourth quarter sales of the new iPhone helped the firm sell 39.3 million smartphones, up 16% on a year ago (2013: 33.8m), and a record number of computers, 5.52m against 4.6m, although sales of the iPad fell below expectations, selling 12.3m against 14.1m a year ago.

The earnings figures, showing $42.1 billion of revenue for the three months to end September, came out on the day it launched Apple Pay, one of a number of innovative product and service launches the company is rolling out. Apple Watch will be unveiled next year.

“Demand for the new iPhones [launched on 19 September] has been staggering,” Cook said at a presentation at Apple headquarters at Cupertino, California.

“The numbers today certainly make that clear. Our fiscal 2014 was one for the record books, including the biggest iPhone launch ever with iPhone 6 and iPhone 6 Plus. We’re selling everything we make. Customers love the iPhones and they are the best Apple has ever made.”

Questions were asked about the slowing iPad sales, with analysts believing consumers are less likely to upgrade to the next model than they are for phones. Cook believed the market was far from saturated. He said sales of the Mac computers gave the company its best market share since 1995.

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