Special delivery: a parcel that fits the letter box
Frustrated shoppers fed up with “sorry I missed you” notes left by parcel deliverers will be glad to hear that a Scottish packaging firm has come up with a simple solution.
A parcel that fits through the letter box has long been demanded by householders irritated by the need to arrange collection of outsize packages from a postal depot or ask someone to be available when the postman arrives.
Glasgow firm Macfarlane Packaging has come up with a range of what it calls “letterboxable” packages. They are expected to prove popular with online shoppers, particularly in the run-up to Christmas when a record number of gifts are expected to be ordered via the internet.
A recent survey of 1,000 shoppers by One Poll Market Research revealed that one in five (21%) were angered by having to pick up parcels or rearrange delivery because they had used packaging that was too large for the letterbox.
Further research from the Consumers’ Association last week revealed that one in four consumers is not satisfied with the delivery service from some of the leading internet retailers.
Laurel Granville, marketing director of Macfarlane Packaging, said: “Everyone knows how annoying it can be to arrive home to the dreaded ‘sorry we missed you’ card behind the front door. It’s even more frustrating when the package contains something that could easily have been popped through your letterbox if it had been appropriately packaged.”