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4,000 sign up in one hour for new DotScot domain

More than 4,000 people signed up for the new DotScot domain name today when it went live at 2pm.

Scotland now has its own names on the internet, a status shared with shares with locations such as Wales, London, Berlin and New York City.

More than 1,500 signed up for the new domain in the first minute. One of the first was Jesus.scot. Others include 45s.scot, presumably registered by the pro-independence lobby group that has named itself after the percentage of Yes votes in the referendum. Braveheart.scot and great.scot are others registered.

There has been considerable interest in the domain since July when the details and timetable were made available. Businesses were allowed to register for trademarks in July but today has seen the domain opened up to anyone.

Director of the DotScot Registrar Gavin McCutcheon said the recent referendum debate has helped, .scot but the level of interest transcends politics.

He said: “There’s been huge interest in .scot since July when we went public. We’ve seen strong interest from many sectors but it’s particularly pleasing to see the international digital giants like Facebook, Linkedin and Instagram get on board.

“But it’s not just about the businesses – international and local – it’s about individuals and I’m hearing lots of individuals are getting involved which ties in with the whole ethos of the web being for everyone.

“That’s not to say the Indyref didn’t help. People on both sides are now wanting to express their Scottish identity.”

Finance Secretary John Swinney said: “With .scot domains now generally available, people at home and abroad have a new opportunity to express their Scottish identity or affinity online.

“I also look forward to www.gov.scot being adopted in the coming months as the primary web address for the Scottish Government.”

Web domain registrars say the interest has been incredibly positive and bodes well for a very successful general launch.

Sarah Haran, managing director of Glasgow-headquartered Easyspace, said: “As a domain name and hosting company with many Scottish customers we have noticed the huge engagement of the online community with the recent referendum debate.

“It shows there is a definite clamour for a new national identity online and having a .scot web or email address can be part of that.”

Graeme Davis, Managing Director IT Foundations, said: “One customer bought 20 domains already.

“Our customers have taken a real interest in .scot domain at a time when Scotland and our national identity is being discussed so extensively at home and around the world. There has never been a better or more apt time to register a domain and proudly say ‘I’m Scottish’.”

A recent study commissioned by Fasthosts found strong demand for regional identity within the British Isles, 58 per cent overall, with the strongest being from Scottish consumers, where 71 per cent admit they are more likely to buy from a firm that used a .SCOT web address.



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