AG Barr has acquired 60% of the porridge maker

Irn-Bru owner AG Barr is branching out into healthy foods and has acquired a majority stake in a porridge and plant-based milk business.

The Cumbernauld-based company, whose portfolio includes a range of soft drinks, has taken an initial 60% equity stake in MOMA Foods, with an agreement to take full ownership over the next three years.

MOMA was founded by Tom Mercer in 2006 and quickly established itself as a modern, challenger brand in the porridge market, using British jumbo oats. 

Most recently MOMA has diversified into the high growth plant-based milk sector, and is now the UK’s third largest oat milk brand.  MOMA also produces a range of low sugar granola and bircher muesli branded products.