As TV campaigns start

Christmas shopping starts early amid supply fears

Marks & Spencer is among the retailers to begin Christmas TV advertising

Shoppers have begun their Christmas shopping early, heading to high streets and retail parks in greater numbers amid ongoing concerns over supply shortages.

Marks & Spencer has said nearly half of customers expect to have finished gift shopping by the end of November.

A spokeswoman for John Lewis Group, which includes Waitrose, said customers were “making plans and getting ready earlier than normal”.

She said that “after last year” customers were “keen to enjoy the festivities as much as possible this year”.

The two retailers, along with TK Maxx launched their Christmas television advertising campaigns earlier this year.

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