Demand for luxury

Aston Martin SUV now accounts for half of sales

DBX: winning brand (pictured at Archerfield)

New car sales may be slowing, but luxury maker Aston Martin is enjoying a surge in demand for its DBX SUV, possibly helped by the publicity around the new James Bond movie which features four of its models.

The company said the DBX, which retails for £158,000, accounts for more than half of its core sales so far this year. It said that a second version will launch in the first half of 2022.

There has also been a “strong response” to what it calls its ‘era-defining hypercar’, the Valhalla, which was revealed in prototype form in the summer.

Since January, the company has sold 4,250 cars worldwide, of which 2,186 were DBXs. The sales boost comes in spite of restricted production capacity at the firm’s new St Athan factory during the ramp up to full-scale output.

There has been a 600% rise in sales in China which alone accounts for 16% of Aston `Martin sales this year, compared with 6% in 2020.

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