Facebook becomes Meta in move beyond social media
Facebook says it is moving more into virtual reality
Facebook has rebranded its parent company name to Meta – Greek for “beyond” – in an attempt to distance itself from recent scandals and reflect its changing proposition.
It says the new holding company brand will focus on its ambitions for the “metaverse”, which would see it move increasingly into the virtual world.
However, the social network has been dogged by criticism that it has failed to manage the spread of misinformation. Critics say the name change is nothing more than an attempt to distract from its internal management shortcomings which has prompted legislators to consider regulation.
Michael Grimm, vice president of national strategic communications firm Reputation Partners, said: “It is an apt example of an often-used marketing tactic to divert attention away from negative publicity by rebranding or introducing a new identity for the company.”