Neil’s GB News channel suffers advertiser boycott
Andrew Neil launching GB News
Andrew Neil’s new television channel is facing an advertising boycott as numerous brands express concern over its editorial policy.
Ikea is the latest to join cider firm Kopparberg and Octopus Energy to withdraw their adverts on the GB News network following its launch on Sunday.
GB News, positioned as a rival to the rolling news and current affairs offerings by the BBC and Sky, is fronted by Mr Neil, the Scottish veteran broadcaster and newspaper editor who has gathered a team of experienced journalists promising to challenge the elite and the current “cancel culture”.
He said the channel would not be “another echo chamber for the metropolitan mindset that already dominates so much of the media”.
However, GB News has faced accusations it will be broadcasting US-style partisan news shows in the UK and campaign group Stop Funding Hate challenged advertisers on social media.
Swedish furniture giant Ikea said: “We are in the process of investigating how this may have occurred to ensure it won’t happen again in future, and have suspended paid display advertising in the meantime.”
Kopparberg said its adverts had been suspended “pending further review of its content”.