Stores abandon 'best before' label
Co-op introduces crackdown on waste
East of England Co-operative will become the first major retailer to sell food beyond its “best before” dates by offering dried foods and tinned products for just 10p in a bid to cut food waste.
WRAP, the waste and recycling advisory body, said the Co-op’s “bold” move complied with food safety standards.
The UK throws away 7.3 million tonnes of food every year, according to the Food Standards Agency.
The Waste and Resource Action Programme, a not-for-profit organisation looking at UK resource efficiency, says more than 50% of this could have been eaten.
The figure is equivalent to six meals per week for the average UK household. Furthermore, WRAP says, reducing this waste would dramatically decrease CO2 emissions – equivalent to taking one car in five off the road.
East of England Co-op, which is independent of the Co-operative Group, will sell tinned goods and dried food such as pasta, crisps and rice for 10p once they reach their best before date.
The offer will operate in 125 stores. It will not apply to perishable foods, which carry a “use by” date indicating when a product is safe to eat.