Cello Group is consolidating three of its marketing agencies to build a bigger national footprint.

Cello Signal, which also owns The Leith Agency in Edinburgh, said it is merging Blonde Digital, Tangible and Instinctiv.

Chief executive John Rowley said: “I’m really excited about this. It feels good to build something that has got a national footprint and potentially an international one but has a very strong Scottish flavour.”

It will employ more than 200 staff across Edinburgh, London and Cheltenham, including 85 in Commercial Quay, Leith.

Clients include the British Heart Foundation, Lloyds Banking Group, the National Galleries of Scotland and Scottish Friendly.