Profits will help young
World’s first social enterprise gin created
Marcus Pickering and Matt Gammell,who set up Pickering’s Gin have formed Good Spirits (Scotland) CIC, in partnership with Harry’s Bar owner Chris Thewlis (pictured), Dave Mullen of marketing agency Story, and drinks industry and export specialist David Moore.
The new company will invest profits from sales of Ginerosity into projects that will help and support under-privileged or disadvantaged young people.
Mr Pickering said: “Supporting good causes is something that’s very close to our hearts, and something we’ve been involved in for many years. But for a while we’ve wanted to do something more formal with our gin company. Producing this unique gin is the perfect way to achieve that.”
He said he was “furiously passionate about giving something back to the community”, adding: “This is all about turning young people’s fortunes around, and I’m exceptionally proud that we’re the first to do it.
“We want to support disadvantaged and disenfranchised young people in the UK, as well as give opportunities to young people and children in other countries.”
He added: “By bringing in Chris Thewlis, Dave Mullen and David Moore, we’ve put together a superb team of industry leaders, experts in their field, who bring their own knowledge and skills, as well as their contacts, to make this unique project happen.”
The new company said its profits would go towards enabling young people to develop life skills that would help them find work and build a stable, positive future. The social enterprise is now recruiting an independent panel whose members would decide on the direction of the funding.
Mr Thewlis, who also runs the social enterprise bar group Beer for Good, said: “Ginerosity is a perfect example of a social enterprise being used to help the community, and shows how a private business, a brilliant idea and some big-hearted individuals can come together and make a meaningful difference to people’s lives.
“Social enterprise is all about profit share for good, and I’m especially delighted that we’re going to be using this business model for a bespoke gin.”