Opportunities for growth

Edinburgh airport bids for business at China forum

Gordon Dewar: expansion (photo by Terry Murden)
Gordon Dewar: growth (photo by Terry Murden)

A five strong team from Edinburgh Airport are attending a major forum in China with the aim of attracting airlines and selling Scotland to a global market.

The World Route Development Forum, or ‘World Routes’, will see airlines and airports meet in Chengdu, Sichuan Province, this weekend to discuss new route opportunities.

Some 3,000 delegates from 300 airlines, 700 airports and 130 tourism authorities will converge on the city to hold13,000 pre-arranged short meetings to discuss, develop and plan route strategy.

It is regarded as the number one aviation conference giving unlimited business and networking opportunities. World Routes is the focal event for senior decision makers in the route development global community.

World Routes works with 20 minute meeting slots between airports and airlines in a speed-dating style scenario. The five strong team representing Edinburgh Airport are meeting up with some of the world’s leading airlines in China.

Gordon Dewar, Edinburgh Airport’s chief executive, said: “World Routes is a massive event in the calendar for airports with global ambitions like we do – so it is tremendous for Edinburgh Airport to be here in China.

“This year our team of five includes the biggest executive representation we have ever taken to Routes, and this makes clear the scale of our commitment to delivering international growth at Edinburgh.

“The strong partnership between Edinburgh Airport and the airlines that fly here has been crucial in opening up new routes and opportunities between Scotland and the rest of the world and we are keen to add to our existing portfolio of international airlines, routes and destinations.

“We are aiming to bring some new high profile routes to Edinburgh Airport, not only for people and businesses in Scotland who will gain from greater direct international connectivity but also for inbound tourism which will deliver jobs, benefiting Scotland’s economy at large.”


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