Collaboration for media firms

MMS and Caledonia combine in video joint venture

John MorrisonTwo of Scotland’s media companies have embarked on a joint venture to produce video content for company websites and corporate promotional materials.

Caledonia Shorts will be a collaboration between television production company Caledonia TV and communications firm Morrison Media Strategies.  

Sajid Quayum, Caledonia TV’s head of production, said: “Caledonia has worked closely with John Morrison, from Morrison Media Strategies, on a number of TV projects, including a Celtic Media Festival-nominated documentary.  We very much look forward to a creative partnership with his media company.

Mr Morrison (pictured) said: “It’s clear that online video content is going to be hugely important in the future of business development.  Caledonia Shorts will bring television techniques to the corporate world, helping companies tell their story through a medium that consumers are increasingly turning to.

“We believe this is a very exciting development that brings television story telling skills into the corporate sector and allows companies to take advantage of the opportunities of digital content.”

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